The sole conservation organization working to protect birds and their habitats throughout the western hemisphere, the American Bird Conservancy has an impressive track record of genuine impact. Over its 30-year tenure, ABC has achieved that through productive global partnerships and tireless focus, but for decades the organization has been without a brand that illustrated their collaborative mission and decisive impact. Our brand platform positioned American Bird Conservancy as a leader in action, helping them rise above the noise by highlighting their visionary conservation style with direct, impactful messaging. Doing so, earned the attention and respect of their multi-faceted audience while empowering their partners and collaborators.
Brand Guidelines & Expression
All accompanying brand components reinforced American Bird Conservancy’s relentless commitment to conservation of birds and their habitats, from a hummingbird-inspired color palette to a binocular crop photography treatment.
A Website Driven by Modern Conservation
The old web experience missed the chance to show how habitat conservation directly drives bird conservation. Our team created an engaging site with intuitive navigation, compelling messaging, and dynamic animations to clearly communicate this connection and build credibility with visitors.
Som Prasad
Director of Brand & Web
“We have been nothing but thrilled with our partnership, and we hope to continue our work together for many years to come.”
