services

Campaign Strategy
Video Production & Editing
Motion Graphics & VFX
Social Content Creation
UX Strategy

Real routes. Real results.

ROUVY is an indoor cycling training app tailored to cyclists who crave the feeling of tires on pavement, sore muscles, and the energetic thrill of a new route. In their mission to be known as the most realistic, immersive indoor cycling experience, ROUVY turned to Owen to launch a flagship campaign aimed at uniting their brand under one message and driving customer acquisition in key growth markets, beginning with the U.S.

We created a suite of dynamic content that spoke to both training and adventure riders, built to resonate wherever cyclists around the world ride, scroll, and discover. The campaign rolled out across major digital platforms and global cycling channels, ensuring we reached core riders in every market. In addition to video, we developed supporting static assets and dedicated landing experiences to amplify the campaign’s presence and impact worldwide.

A still from the outdoor production of the commercial, featuring a cyclist riding uphill on a paved road surrounded by green trees and dry grass.

You can’t win the race if you don’t know the terrain

For cyclists, preparation is everything. We took the same approach to this campaign, learning what drives ROUVY’s audience and how realism shapes their experience. While their main competitor leaned heavily into gamification, ROUVY’s riders preferred the authenticity of the ride.

So we took to the streets, capturing the raw texture and tension of real terrain and translating it into the world of indoor training.

Person cycling on a stationary ROUVY bike facing a TV screen displaying a virtual cycling route, with text saying 'TRAINING IS NOT A GAME'.

Choose Your Rider

ROUVY’s audience consists of two main types of riders: those riding to see the world and those riding to conquer it.

Our challenge was to design a campaign that spoke to both adventurers seeking a new route to explore and the training riders chasing a new PR, all while maintaining the authenticity that defines ROUVY.

Close-up of hands with white nail polish gripping black road bike handlebars indoors and outdoors, creating a visual parallel of how ROUVY's experience feels real.

Results

Over 793K video views on YouTube in the first month of the campaign.

ROUVY indoor cycling

services

Real routes. Real results.

You can’t win the race if you don’t know the terrain

Choose Your Rider

Results

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